| BY Ricki Green |Built on the platform “Confidence Grows,” the brand is founded on a simple insight: every item provided and every barrier removed helps a child grow in confidence, and as that confidence grows, so does the child. The new brand will roll out across all parts of State Schools Relief and its communications. Says Ed Bechervaise, Executive Creative Director, Fuel: “We had the insight that if children’s confidence grows, so does society. Confidence Grows captures that belief and becomes a platform that speaks to SSR’s impact of helping children realise their potential.” Says Kerry Thoonen, Head of Design, Fuel: “The brand starts with children.