| BY Ricki Green |The New Wave is Campaign Brief’s Q&A series spotlighting the next generation of independent creative companies and exploring how the indie model is evolving. Next up is OUTSIDE IN. Launched in 2024, OUTSIDE IN is a collective of creatives who plug into brands to bring world-class ideas and craft. Our ‘in-house’ model allows us to become an extension of any marketing team – one that brings decades of experience from the world’s best creative agencies, in-house teams and start-ups. Given indies have become so normalised, you’d think we’d all turn on each other, but we’ve found the opposite to be true.