They’re looking for potential, for an idea worth backing, and for someone they can actually work with. A great idea with poor execution can be crafted into something great. Because it’s our job as senior creatives to recognise that potential and help it grow into something great. When agencies recognise those raw ideas, great work gets created and great people get hired. Half the job nobody warns you aboutHere’s the part nobody warns you about: selling your work is half the job.