Martinez started bringing the ribs and chicken he made to his day job, and it seemed his co-workers couldn’t get enough. Martinez started taking pre-orders, and his follower count slowly grew, mainly by word of mouth. Martinez started taking pre-orders, and his follower count slowly grew, mainly by word of mouth. "The way I see it, the whole world fits in a tortilla," Martinez tells L.A. TACO. "The way I see it, the whole world fits in a tortilla," Martinez tells L.A. TACO.