So when a website called Saloon.wtf began making the rounds on social media, it did not merely remind people of old barber shops. The website, created by Mumbai-based designer and internet entrepreneur Yash Bhardwaj, is remarkably simple. I made a website that plays bangers from indian barbershops before you became fancy and started visiting salons. For Bhardwaj, however, the website was never meant to become a viral phenomenon. Reels of people talking about the songs they heard in Indian barber shops during the 1990s and early 2000s were being described as the “peak Indian male experience”.