The trouble is that a weekend of shopping can buy the uniform, while learning the calendar takes years. But while that prep cosplay persists, it's really the events calendar that most will never see. A concours-bound collector car can spend years being returned to the paint and upholstery it wore when new, all for one morning on Pebble Beach’s fairway. The Winter Show and Palm Beach dinner remain because their proceeds support institutions long after the guests leave. The season runs year-round, but August is where it jams, so the tour opens at the track and follows the calendar through to spring.