Alongside artist profiles that self-disclose as AI Personas, we will also start applying badges to relevant profiles.” Spotify’s AI personas badge will specify whether the artist self-identified as AI or if Spotify had to review itself. Spotify said that by default, it won’t include any artists labeled as AI Personas in its editorial or algorithmic recommendations. “While we believe all artists have creative choice in determining how they present themselves, Spotify’s programming is focused on elevating music from authentic artists building careers in music,” Spotify said. Spotify’s announcement comes as the music industry overall continues to explore how to handle AI music.