The Chief Minister is said to be critical of the public relations (PR) staff of all ministers for lacking a strategy on the use of digital media. Only a few ministers have been proactive in adopting the technology to use the digital media. Some PR personnel in the minister’s staff are oblivious of the importance of social media. The PR staff also have no skills on how to counter the Opposition criticism instantly unless there is support from the officials. “So, PR staff is being given training by organising regular camps with experts in media management and digital media,” officials said.