There’s no question the launch of the new Dodge Charger has been rough. But lack of V8 aside, there’s no question the design and marketing team understood the assignment. Joel Feder Joel FederThe Attitude Adjustment app in the Dodge Charger is the branding for the vehicle’s interior ambient lighting controls. But Team Dodge didn’t just rebrand its ambient lighting system in the Charger to speak to its buying demographic. You have to hand it to Stellantis and its marketing team, no other automotive company comes up with more creative spin aimed at their buyers.