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Spain: Time-shifted TV viewing gains ground
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Advanced Television
In July, Spaniards watched an average of around 153 minutes of traditional television per person per day, with approximately six minutes corresponding to time-shifted viewing.
This means deferred consumption accounted for around 4 per cent of overall traditional TV viewing during the month.
The figures underline how television consumption in Spain is increasingly spread across different viewing modes.
Despite the continued fragmentation of viewing, linear television remains dominant.
July was also an exceptional month for linear TV as the FIFA World Cup boosted audiences for public broadcaster RTVE.