Netflix has shared the successful conclusion of its 2026 Upfront in the US, closing deals with partners across multiple agencies. We’ve also seen continued interest in our live events, like the marquee NFL games on Netflix, WWE, and MLB. This momentum is amplified by the Netflix Ads Suite, which helps advertisers expand flexibility, interactivity and reach. The Netflix Ads Suite also offers advertisers AI-creative tooling that generates pause ad formats from existing assets. T he Media Rating Council (MRC) has granted Netflix Ads Suite’s first accreditation.