Bengaluru: GS Caltex India has unveiled the refreshed global identity of its flagship lubricant brand, Kixx, in India as part of its global brand evolution after two decades. Featuring a modernised logo and the new slogan, “Lubricating the Future,” the rebranding reflects the company’s focus on innovation and advanced lubrication technologies. CEO and Managing Director Vijay Savant said the refreshed identity underscores Kixx’s commitment to delivering high-performance lubricant solutions for India’s evolving mobility and industrial sectors. The new branding will be introduced across products and customer touchpoints in phases.