Tanzania has introduced a new requirement for people conducting business through social media to publicly display their tax identification details, bringing online sellers and other digital businesses under a more visible layer of tax enforcement. 158G, require a person conducting business on social media to display a Tax Identification Number (TIN), Tax Clearance Certificate or the applicable tax certificate on their social media profile or account in a manner that is easily visible. The regulation says the information must be displayed for the purposes of “inspection and enforcement,” giving Tanzania’s tax authorities a direct way to identify businesses operating through social media. The latest amendment takes a different approach by targeting the visibility of businesses operating directly through social media. For Tanzania’s growing base of small online businesses, the requirement could turn tax compliance into something customers can see before making a purchase.