Would you trust your boss with data about your brain? California moves to regulate neurotech

But neurotechnology and brain data privacy is increasingly a target for regulation in the California Legislature. And this year Alabama, Illinois, New York, Vermont and Virginia are considering bills to regulate, or further regulate, the use of brain data. The company says SAP used Emotiv tech to personalize employee training based on brain activity, Dell used brain data to personalize employee break schedules, and real estate company JLL used brain data to explore whether office layouts influence employee performance. Guarding brain data in CaliforniaThough California lawmakers have been pioneers in regulating the use of neural data, last year there was a retreat. But that may change as improvements are made to the hardware that taps into brain data and the AI that translates that data.