Boden’s 2,000 sq ft Birmingham store will open in the autumn at lifestyle center The Summit in Birmingham, Alabama, alongside brands including Tory Burch, Boss and Madewell. The British retailer has hosted focus groups among US customers, which reportedly revealed demand for “the brand’s optimistic, colour-rich aesthetic and expressed enthusiasm for experiencing Boden in a physical retail environment”. AdvertisementIts full-year group turnover increased 19% year on year to £362.8m, driven by full-price sales and the “strongest year to date” for womenswear sales in the US, particularly in dresses and knitwear. US sales during the period amounted to £161.7m, up from £133.2m in 2023, and was Boden’s fastest-growing market. By comparison, UK and rest of world sales increased to £201.1m from £171.3m, respectively.