When Coconut Cult co-founder Noah Simon-Waddell began struggling with severe inflammatory gut issues, conventional treatments failed him. As demand accelerated, Coconut Cult faced a new challenge: how to keep the company culture intact while increasing production capacity. Before implementing automation on their floor, everyone at Coconut Cult felt demand rising. Automate the Work, Elevate the WorkforceWhile automation projects are often evaluated primarily through productivity metrics, Coconut Cult viewed the investment through a broader lens. jars (launched in January 2026) across the U.S. Coconut Cult regularly introduces limited-edition offerings for its subscriber community.