A more joined-up GOV.UKThe aim is to create a more consistent and personalised experience for businesses through GOV.UK. A more consistent approach could reduce duplication and make government services easier and safer to use. Testing changes with businessesA new GDS team has been established to lead work on improving online interactions between businesses and government. The team plans to carry out extensive research with businesses and use those findings to develop and test new products and services. Early improvements could include changes to GOV.UK content that make existing information easier to find and understand.