Double Rainbow Ice Cream, known for crafting super premium ice cream with California dairy since 1976, is celebrating its 50th anniversary this fall with a season-long celebration honoring its rich heritage, loyal fans and commitment to quality. "For 50 years, Double Rainbow has been part of birthdays, family gatherings and everyday celebrations," said Taryn Segal, CEO of Double Rainbow Ice Cream. "Growing up with Double Rainbow, I saw firsthand the joy this brand has brought to Bay Area families. It's an honor to lead the company into its next chapter while staying true to the super premium California dairy and quality that have defined us for 50 years."