Haribo has just opened its Woodbury store in the US. pic: HariboSignificant investments in innovation, manufacturing, and the launch of its first ever-retail stores marks a period of key US expansion for Haribo of America, reports Neill Barston. In addition, this summer the company has just opened its first U.S. retail stores at Woodbury Common Premium Outlets in New York and Wrentham Village Premium Outlets in Massachusetts, bringing to American consumers an immersive retail concept already successful across Europe. The stores will feature customisable Pick-and-Mix experiences, seasonal and limited-time treats, exclusive merchandise and immersive brand moments designed to drive engagement. As the company noted, Hughes brings extensive experience leading growth across Haribo, most recently serving as Managing Director for Haribo U.K. & Ireland.