For emerging companies, effective IP strategy increasingly requires more than preparing and prosecuting patent applications. Ultimately, the conversation is about moving from patent count to patent value—and using IP strategy to preserve business optionality. More IPWatchdog UnleashedYou can listen to the entire podcast episode by downloading it wherever you normally access podcasts or by visiting IPWatchdog Unleashed on Buzzsprout. You can also listen to IPWatchdog Unleashed conversations on the IPWatchdog YouTube channel. For more IPWatchdog Unleashed, see below for our growing archive of previous episodes.