Unified payment framework removes direct booking friction, provides hotels with greater operational control, and delivers flexibility to facilitate booking conversionCendyn, the leading hospitality marketing software and services platform, has launched a unified payment framework within Cendyn CRS to reduce payment friction and cart abandonment for direct bookings. Cendyn CRS also supports booking modifications, cancellations, refunds, partial payments, and regional payment gateways to help reduce declined authorizations and currency limitations. This is a conversion failure that hits both the commercial P&L and the direct channel,” said Kevin Duncan, Executive Vice President Product, Cendyn. “Our integration with Cendyn CRS enables policy-driven payment management throughout the reservation lifecycle, helping hoteliers streamline payment operations, support flexible payment strategies, and deliver a more seamless booking experience for guests,” said Kevin Carson, Senior Vice President Global Partnerships, FreedomPay. The payment ecosystem is available as part of a standard Cendyn CRS subscription.