Ahold Delhaize USA announced Wednesday a new collaboration with Pear Commerce to further expand its digital commerce capabilities across its five omnichannel grocery brands: Food Lion, The GIANT Company, Giant Food, Hannaford and Stop & Shop. Beginning this month, shoppers will be able to move directly from meal inspiration and product discovery to their online grocery carts. Through the integration, the stores and ecommerce platforms of Ahold Delhaize USA's local brands will be connected to a broad network of CPG partners and digital touchpoints. Related:What the digital shelf actually isFor Ahold Delhaize USA and its CPG partners, the collaboration helps strengthen the connection between content, media and commerce—supporting more efficient paths to purchase and enabling brands to engage customers across a variety of digital experiences. The integration also creates new opportunities to connect AD Retail Media investments more directly to shopping actions, helping brands engage shoppers closer to the point of purchase.