In-store retail media platform GroceryTV announced Wednesday a partnership with Esri to enhance Grocery TV’s behavioral and psychographic targeting across its national retailer-owned network of 6,700+ stores. While digital campaigns are built around specific behavioral segments, in-store media has historically relied on broad demographic or geographic proxies. Related:What the digital shelf actually iseMarketer raised its 2026 DOOH forecast by 18% to reflect the growth of in-store media. With over 120 retail partners and reaching 95 million unique shoppers, Grocery TV activates behavioral targeting at scale across independent and regional grocers nationwide. Audience-based targeting powered by Esri is available now to brands and agencies planning campaigns across Grocery TV’s platform.