Albertsons Companies, Inc., continues its digital transformation on Wednesday by announcing its Safeway plugin in ChatGPT, making grocery shopping faster, easier and more intuitive. Available now, the new Safeway plugin helps consumers discover products, evaluate options and complete their shopping in ChatGPT, while remaining in control of their purchasing decisions. “Research tells us that consumers are increasingly interested in using AI to help with grocery shopping. The experience is designed to translate customer requests and preferences into a tailored shopping experience by connecting with relevant Safeway products, cart and checkout services. The grocer’s retail media division, Albertsons Media Collective, has introduced a capability aimed at helping advertisers better understand the true impact of their retail media investments.