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‘Playmakers’: Coldwell Banker brand ‘not going away,’ CEO says
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Real Estate News
Editor's note: The Playmakers podcast explores the biggest shifts in real estate with those who are shaping the industry's future.
On this episode of the Playmakers podcast, Coldwell Banker Realty President and CEO Kamini Lane said real estate leaders like herself must be "connected to the field" to see firsthand what agents are facing.
Reffkin's "whole world revolves around the real estate professional, and therefore everything we build and everything we do is focused on what is going to elevate the real estate professional," she said.
Lane, a champion of the Coldwell Banker brand, described the move as "a pretty unique circumstance."
"The Coldwell Banker brand will never be swapped out for Compass," she said, noting that her firm has "an enormous amount of brand equity" and "record-setting" retention rates, with "through the roof" agent satisfaction.