Gap, Banana Republic and Athleta will be introduced in the GCC market through a phased omnichannel rollout. In a joint statement, the two companies stated the initiative will introduce the three American brands to GCC customers through a phased approach combining e-commerce and retail stores. The collaboration aims to deliver what both companies described as an “omnichannel experience”, leveraging Chalhoub Group’s established regional expertise and distribution network. This agreement marks Gap’s latest international push, following previous efforts to build a global footprint for its brands. The retail group reported net sales of $3.5bn in Q1, marking a 1% rise from the same period a year ago.