That data lives in one place: the digital shelf. For years, the digital shelf was tacked on to the strategy brands and retailers used for the physical shelf. So the digital shelf has quietly turned into something much bigger than a webpage: It is the only source of truth an AI agent has. So what does an AI agent actually need to answer for a shopper? If you want to be in the room where operators sort out the AI shopper together, request an invitation at informaconnect.com/grocery-next.