GLP-1 users now account for more than $660 billion in consumer spending across CPG, general merchandise and quick-service restaurants, making them an increasingly influential consumer group for brands and retailers. Other highlights of the new data include:Grocery spending declines among GLP-1 users. 41% percent of GLP-1 users say they are more intentional when ordering. Purchase data from GLP-1 users shows that items per QSR trip declined 3.7% year-over-year and protein-forward meals and smaller indulgences are gaining relevance over fried foods and side-heavy bundlesGLP-1 users are investing more in appearance and self-care. For users who began taking GLP-1 drugs in 2025, users show cumulative spending that is 33% higher on fragrance, 14% higher on skincare and 21% higher on immunity supplements six months after starting the drugs.