Sprouts Farmers Market conducted its affordability test during the first half of the year, producing mixed results. During the test, Sprouts found most actions drove better unit movement, while broader traffic response developed more gradually than expected. Sprouts’ affordability strategy follows a multi-pillar approach: assortment, price and promotion and personalization. The grocer prices family meals at $29.99 and all fresh-made salads under $9. The third pillar of Sprouts’ affordability strategy involves personalization efforts.