Retailers seeking to maximize revenues from in-store bakeries have an arduous task. “Anyone can thaw and sell, but it takes artistry and care to operate a great bakery,” Zwanka said. The in-store bakery is about craftsmanship and distinction.” “Blending the convenience and affordability of grocery stores with the charm of traditional bakery aspects can create the perfect recipe for engagement in in-store bakeries,” Mintel states. Related:A fresh take on bakery merchandisingIt is the indulgent grab-and-go items, however, such as cookies and donuts, which will remain top attractions, he said.