Danish beverage group Carlsberg announced a new agreement with PepsiCo to serve as its bottler in the Republic of Azerbaijan starting 1 January 2027. Under the terms of the strategic partnership, Carlsberg will assume full control over the manufacturing, sales, and distribution of PepsiCo's soft drinks portfolio across the Azerbaijani market. Partnership ExpansionJacob Aarup-Andersen, Carlsberg Group CEO, said, “We’re excited about the further expansion of our long-standing partnership with PepsiCo to Azerbaijan. ADVERTISEMENTEugene Willemsen, CEO, International Beverages, PepsiCo, added, “We’re proud to expand our long-standing partnership with Carlsberg to Azerbaijan, an important step in strengthening our footprint across high-potential markets. Earlier this month, Carlsberg Group partnered with Japan’s Sapporo Breweries to launch a joint venture across South-East Asia and Hong Kong.