The refresh includes the return of Cafédirect’s bronze logo, with advances in packaging materials allowing the brand to reinstate the feature while retaining recyclable packaging. Cafédirect says the overhaul reflects changes in the out-of-home coffee market, with consumers increasingly expecting quality coffee with strong provenance across a wider range of venues, including workplaces, universities, bars and transport hubs. “The out-of-home coffee market has evolved enormously over the last decade. Today, customers expect exceptional coffee wherever they are,” says Eleanor Morris, out-of-home trade marketing manager at Cafédirect. Our refreshed range makes that easier, combining outstanding taste with coffee sourced through long-term partnerships with the farmers who grow it.”