Seven & i Holdings and Seven-Eleven Japan have partnered with tech and financial companies SoftBank, PayPay, LY Corporation, and Sumitomo Mitsui Card. To cement the long-term collaboration, Seven & i has established equity partnerships with SoftBank, PayPay, and Sumitomo Mitsui Card. ADVERTISEMENTShoppers will be able to earn and redeem both PayPay Points and Sumitomo Mitsui’s V Points directly at 7-Eleven locations. Large-Scale Cross-PromotionsThe partners are preparing large-scale cross-promotions, including potential perks like trading 100 PayPay Points for a ¥150 store voucher, preferential point rates for LYP Premium members, and exclusive discounts for SoftBank telecom subscribers. The companies will launch embedded 7-Eleven mini-apps inside the PayPay, LINE, and Sumitomo Mitsui Card mobile applications.