Polish retailer Żabka has launched a range of select fruit and vegetables that can be purchased by the piece as a snack option. With this launch, Żabka aims to change the association of fruit with bulk buying and instead present fruit and vegetables as a convenient on-the-go option. ADVERTISEMENTPiotr Borowiak, Żabka franchisee from Gdańsk, commented, “Fruit sold by the piece is becoming increasingly popular, and my customers are already well aware that they can buy it. It’s clear that expanding the range to include fruit sold by the piece is attracting more customers.” The retailer aims to encourage customers to eat more fruits and vegetables by offering the option to buy them per piece.