GTIA Bets Big On AI Standards, Local Chapters To Help MSPs Lead The Next Channel Era‘When every employee, every customer, every partner, every competitor…and even our kids are talking about AI, it’s no longer hype. All the initiatives are intended to help MSPs move beyond experimenting with AI and toward building profitable, trusted and sustainable AI practices, according to GTIA CEO Dan Wensley (pictured). “We heard over and over that people love the global GTIA community but wanted more local engagement,” Shoer said from the mainstage. GTIA is also giving members a larger role in shaping the industry's future through two major governance initiatives. MSPs have to tailor AI initiatives to solve actual business problems, improve operations and produce measurable results.