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SW
ESM's Retail Wrap – German Beer, Lidl Spain, Maison Pommery, The Convenience Shop
['Branislav Pekic']
ESM Magazine
German breweries and distributors moved roughly 7.8 billion litres of beer in 2025, reflecting a 6.0% year-over-year drop and a steep 15.7% decline compared to 2019 levels.
Bavaria retained its title as the nation’s beer capital with 588 breweries, followed by Baden-Württemberg (190) and North Rhine-Westphalia (131).
At the opposite end of the spectrum, just eight breweries produced over 200 million litres each.
In 2026, Lidl plans to open 40 brand new stores alongside 10 major store upgrades.
Last month, Lidl opened new stores in Sanxenxo (Galicia) and Ontinyent (Valencian Community) and reopened a modernised store in Agüimes (Canary Islands).