HPE has cut storage prices on select “high-volume” Alletra MP block storage SKUs and lowered deal escalation pricing from $1 million to $500,000 as it steps up its bid to win more storage and compute business. 356 on the 2026 CRN Solution Provider 500, said he has been heartened by the new competitive storage pricing. The potential payback includes a competitive storage take-out incentive of 15 percent up-front margin and a 9 percent rebate aimed at displacing storage competitors in accounts. That is separate from the storage competitive takeout, which provides 15 percent for taking out a storage competitor. Storage Competitive Takeout ‘Well Received’ By PartnersThe storage competitive takeout has been “very well received” and is scaling much better than expected, said Ewington.