Ukraine is bringing the war home to Russia, experts say, with a growing campaign of long-range drone strikes targeting infrastructure embedded in everyday Russian life. Among the targets is Wildberries, Russia's biggest online retailer, with a sprawling network of warehouses and distribution centres. By targeting Wildberries, Ukraine can simultaneously disrupt military-related supply chains, put pressure on the wider Russian economy and affect a company deeply embedded in everyday life. He said more targets Russia is forced to defend, the harder those decisions become. But he warned the strategy could backfire on Ukraine, with Russians potentially "doubling down" in their support for the war.