A global events technology company has unveiled its new branding in conjunction with a billion-dollar pledge to invest in AI and product innovation. Events technology company Cvent has revealed its new global brand identity as it positions live events as an increasingly valuable business tool in an era dominated by artificial intelligence (AI). As part of the announcement, Cvent also revealed plans to invest more than US$1 billion in technology, AI and product innovation during the next three years. Speaking at Cvent CONNECT, company founder and CEO Reggie Aggarwal said organisations are increasingly looking to live events to cut through a crowded digital landscape. “In a world where AI can generate almost anything, people are craving something real,” he told the conference.