Why does the watch industry still make billions in the smartwatch era? So why is the watch industry still worth tens of billions, and why are the Japanese brands, selling at smartwatch prices, the only ones actually growing? In 2025, Swiss watch exports were worth CHF 24.4 billion across roughly 14.6 million units. The watch industry didn't beat the smartwatch. Source(s) Federation of the Swiss Watch Industry FH, Seiko Group Corporation, Citizen Watch Co. Ltd., Casio Computer Co. Ltd., Counterpoint Research, DemandSage Featured image (Seiko SRPK87K1 by Anubhav Sharma, Amazfit Bip 3 (Pro) by Indra Projects on Unsplash)