The power of social responsibility and values-aligned business will be the theme when a leading Australian social entrepreneur takes centre stage at the Spice Knowledge Sessions at Events Uncovered at Hyatt Regency Sydney on Tuesday, 1 September, 2026. When Adam McCurdie (pictured, above) co-founded the organisation, his goal was to do something meaningful as a not-for-profit social entrepreneur. In a one-on-one chat with Spice editor Gavin Dennett – “Business for good: Social responsibility and the art of giving back” – McCurdie will speak on the power of social responsibility and values-aligned business, with lessons on making a difference. “Events Uncovered brings together such a broad cross-section of the industry, and I’m excited to be part of it,” says McCurdie. Spice Knowledge Sessions will be MC’d by television presenter, journalist, media coach and entrepreneur Jessica Ridley.