Speaking to The National, he said the idea for the show was partly inspired by his own interactions online. "I realised how easy it is to manipulate, genuinely manipulate, people through phones and stuff that we see. They don't give it the time to question or look for what's fact, or what's real and what's not. Despite his success in America, Cloud still views the Edinburgh Fringe as the pinnacle of the arts scene. Colin Cloud: Hoax is running at the Pleasance Courtyard until August 30.