Image Credit: MEADFAThe Middle East & Africa Duty Free Association (MEADFA) has today (6 August) unveiled a new brand identity designed around the pillars of ‘unity, progress and excellence’. “As MEADFA celebrates 25 years, our new identity reflects both our heritage and our future,” said MEADFA President Abdeslam Agzoul. “It reinforces our mission to unite and represent the duty free and travel retail industry across the Middle East and Africa, while supporting the region’s growing role within the global travel retail sector.” The association’s milestone anniversary year will also be marked by the MEADFA Conference 2026, which taking place from 15-17 November 2026 at the Four Seasons Hotel Rabat at Kasr Al Bahr, Morocco. 25 years of MEADFA2001 – MEADFA founded2002 – First MEADFA Conference held in Dubai2006 – Launch of MEADFA Training Programs2013 – Expansion into Africa and transition from MEDFA to MEADFA2018 – MEADFA expands membership to include suppliers2019 – Advocacy Committee launched2022 – Launch of the MEADFA Awards2023 – First MEADFA Conference hosted in West Africa (Accra)2026 – Marking 25 years of supporting duty-free and travel retail across the Middle East & AfricaREAD NEXT: 2026 MEADFA Conference to be held in Rabat, Morocco 15-17 NovemberREAD NEXT: MEADFA Conference 2025 welcomes record 736 delegates in Dubai