Italian retail and food conglomerate NewPrinces Group has initiated a restructuring of its retail operations, placing the historic GS supermarket brand at the heart of its business strategy. Effective 1 August 2026, the group consolidated its corporate structure by merging GS and Princes Retail into Princes Property, which the company subsequently renamed GS. The move follows NewPrinces' entry into the large-scale retail sector in 2025 through its acquisition of Carrefour Italia, which Princes Retail previously managed. Along with the corporate merger, NewPrinces unveiled a revamped corporate identity featuring a modernised GS logo. ADVERTISEMENTPresident Angelo Mastrolia commented, "The GS logo embodies an important history and a bond built over time with millions of customers.