Image Credit: Ethos Farm/David HughesCustomer experience and service excellence specialist Ethos Farm has appointed former Bacardi executive David Hughes as Non-Executive Director. Based between London and Stockholm, Hughes will support the continued growth of the global Ethos Farm group, including Ethos Farm Americas, led by President Lauren Walsh, as well as the company’s expanding presence in the Middle East and Asia. “I am delighted to be joining Ethos Farm at such an exciting stage in its journey,” said Hughes. Hughes bring deeps experience spanning global travel retail, consumer goods and international commercial leadership to Ethos Farm. “I am absolutely thrilled to welcome David to the Ethos Farm leadership team,” said Sally Alington, Founder and CEO of Ethos Farm.