Electrifying is not just about consuming more, it is about consuming betterAleaSoft Energy Forecasting, July 29, 2026. The electrification of transport, industry and buildings will be one of the main drivers of electricity demand growth in Europe over the coming decades. Demand response, the new lever of flexibilitySome of these consumers will have to operate continuously. Price signals and regulatory barriers still to be resolvedNor should demand response be framed as a one-sided obligation for consumers. The value of electrifying at the right momentElectrification will bring new opportunities for the electricity system and for consumers, but its value will depend on how it happens.