Blueprint: Travel retail must adapt to remain relevant By Faye Bartle | Wednesday, 5 August 2026 14:40▶️ OVER TO YOU – LIVE: The behaviour of travelling shoppers is changing faster than the industry serving them and keeping pace requires industry-wide transformation, according to Blueprint Partner Thomas Kaneko Henningsen. This examines how commercial experiences are evolving and what airports, operators and brands can do to remain relevant in a rapidly changing world. It combines future-focused insights, industry analysis and case studies to help identify how the travel retail marketplace is changing and provide practical recommendations for implementation, with the findings based on published data, interviews with industry experts and Blueprint’s experience advising more than 70 travel retail companies across Europe, the Middle East, Asia and North America since 2016. “The risk facing travel retail is the attachment to yesterday’s success model,” said Henningsen. But I truly believe that the industry’s biggest commercial opportunity the coming years is to stay relevant and that will require transformation.”