Despite the overall market contraction, tech giants Samsung and Apple have managed to keep their shipments relatively stable. This has helped them gain a larger share in an Indian smartphone market that is increasingly valuing scale, supply-chain strength, and premium portfolios. The IDC data shows that India's first-half smartphone shipments fell by 7.9% to 64.2 million units, the lowest in five years, but the market value grew by 3.6%.