If you wanted to create better blackberries, you could try to breed a variety without the seeds that get stuck in your teeth. Or you could aim for more environmentally efficient plants that produce more berries per acre with less water and fewer chemicals. With decades of work and a fair amount of luck, you might achieve one of those goals. Pairwise launched the first Crispr product in the US in 2023, a less bitter mustard green. It said it was discontinuing the product in early 2024 in favor of developing other gene-edited crops.