| BY Adam Shaw |Cadbury Celebrations has unveiled its refreshed Raksha Bandhan portfolio, offering consumers more thoughtful and premium gifting options across price points. Bringing the spirit of Raksha Bandhan to life, the new film draws inspiration from the endearing dynamics that define sibling relationships. It is these everyday moments that make Raksha Bandhan, and every sibling relationship, so special and unique. With our new Raksha Bandhan campaign, #ThisTakraarIsSweet, we’re celebrating the little moments that make every sibling bond so unique. While we celebrate love this Raksha Bandhan, we often forget that the teasing, the mock fights, and the constant leg-pulling are also genuine expressions of affection.